Sustainability
The Democratic Republic of the Congo (DRC) is a country with a high agricultural productivity potential; however, the agribusiness sector remains unattractive to youths. This study examined the extent to which perceived social norms and psychological capital affect youths’ intentions to pursue agribusiness opportunities in the Eastern DRC. Data was collected on a sample of 600 youths. We applied Partial Least Squares Structural Equation Modelling (PLS−SEM) in order to examine the relationship between the variables.