In this chapter, we propose a framework of market-based incentive mechanisms for the adoption and scaling of sustainable production standards throughout rice value chains and review evidence of two mechanisms that have been piloted in Vietnam: “internalizing†and “embodying.†The evidence suggests that sustainable production standards can be successfully “internalized†in rice value
contract farming
Contract farming is agricultural production carried out according to an agreement between a buyer and farmers, which establishes conditions for the production and marketing of a farm product or products