TRADITIONAL CRAFTS AND FOLKLORE AS A MEANS OF ECONOMIC DEVELOPMENT IN THE LAND OF CĂLATA
The main purpose of this paper is to demonstrate how territorial identity, expressed through immaterial and material heritage, especially folklore and traditional crafts, can be a means of economic sustainable development in rural areas. As a case study, we choose the Land of Călata (Hu. Kalotaszeg), a region from North-Western Transylvania, Romania, focusing on two of its best-known villages: Izvoru Crișului (Hu. Körösfő) and Sâncraiu (Hu. Kalotaszentkirály).