Evaluation of Urban Landscape Outdoor Advertisement Signboards Using Virtual Reality
The social interest in outdoor advertising signs, which have been recognized as an important element affecting impressions of a town, has been gradually increasing. However, when these signs are fully scattered around commercial areas, an oppressive feeling may be experienced by people, which cannot be neglected. Thus, this paper attempts to identify the characteristics of such visual oppression in urban landscapes through factor analysis, aiming to control them in such a way that does not oppress people.