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Managing the forest to store carbon is a relatively new concept. Various regional greenhouse gas initiatives and new Federal legislation are providing financial incentives for forest owners to manage for carbon in addition to other forest products. These incentives are intended for landowners who engage in activities that go beyond business as usual practices. Managing for carbon will likely involve foregoing other investment alternatives and increasing rotation lengths. The analysis approach demonstrated here provides a relatively simple method for an owner to compare traditional forest management and regular harvests with letting the trees grow to accumulate more carbon in the forest. Several financial decision statistics are considered and demonstrated with examples. A derivative of land expectation value, called rotation equivalent value, is shown to be a useful decision tool for comparing carbon storage with other management options having different rotation lengths.