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In the late 20th century Dohas rapid urbanization and globalization led to the loss of housing and the compact traditional urban fabric in the old city center The Qatari government and Msheireb Properties developed Msheireb Downtown Doha to bring urban living back with a contemporary reinterpretation of the traditional urban fabric and modern life conveniences Our studys primary objective is to investigate the relationship between urban form and the rental value of residential units identifying factors that might influence rental asking prices The paper examines morphological characteristics through field surveys and the realestate variables such as location floor area number of bedroomsbathrooms and asking price collected from publicly available real estate websites The findings indicate that the residential units layout and adjacent streets morphological characteristics clearly define specific targeted user groups Larger residential units target Qatari families via more bedroomsbathrooms and quieter urban settings emphasizing Islamic cultural values Smaller units target expat workers especially Westerners using openplan layouts in more lively urban environments of the development The price per square meter also increases for residential units closer to the Doha Metro station The study reiterates the success of compact living for improving urban living in other neighborhoods of old Doha
