This project is funded by the European Commission under its Asia Pro Eco II Program. It is undertaken by the International Water Management Institute (IWMI), Sri Lanka; COSI, Sri Lanka; the International Water and Sanitation Centre (IRC), the Netherlands; NGO Forum for Drinking Water Supply and Sanitation, Bangladesh; and the Stockholm Environment Institute (SEI), Sweden. The project pilot cities are Rajshahi City in Bangladesh and Kurunegala City in Sri Lanka.

Developing countries like India are actively being encouraged to move from the traditional supply-side orientation towards proactive demand management under the broad framework of Integrated Water Resources Management (IWRM). Integrated Water Resources Management (IWRM) is a sound philosophy which is hard to disagree with.