Incentive Mechanisms, Monitoring and Evaluation, and Communication of the CORIGAP Project
In this chapter, we propose a framework of market-based incentive mechanisms for the adoption and scaling of sustainable production standards throughout rice value chains and review evidence of two mechanisms that have been piloted in Vietnam: “internalizing†and “embodying.†The evidence suggests that sustainable production standards can be successfully “internalized†in rice value chains through policies (public governance) that provide an enabling environment for vertical coordination and private governance of standards (e.g., through contract farming).