Who counts most? Assessing human well being in sustainable forest management presents a tool, 'the Who Counts Matrix', for differentiating 'forest actors', or people whose well-being and forest management are intimately intertwined, from other stakeholders. The authors argue for focusing formal attention on forest actors in efforts to develop sustainable forest management.

If one is of the mindset that the world is fundamentally chaotic and irrational, then the discpline of economics probably has little to offer. But if one accepts the notion that there is some method to the apparent madness of individuals, governments and organizations, then economic inquiry does have no some contributions to make. In this excercise, we argue that economic criteria and indicators of sustainable forest management should reflect the dimensions of efficiency, equity and sustainability, and need to look beyond the forest stand to institutional and policy issues.