Assessing rural landholders diversity in the Wet Tropics region of Queensland, Australia in relation to natural resource management programs: A market segmentation approach
Government agencies in many countries are encouraging rural landholders to improve their land management practices in order to improve the health of the natural environment. The level of adoption of improved practices by landholders is, however, highly variable. Understanding the diversity of rural landholders is an important step in increasing the uptake of improved land management practices. In this study, we investigate the factors that influence landholders to adopt recommended practices and use this to provide insights into how to encourage greater adoption of these practices.