Habitat monitoring in the wider countryside: A case study on the pursuit of innovation in red deer management
Policy frameworks for protected areas, such as the EU habitats directive, ensure that environmental monitoring takes place to assess the condition of these sites. However, this monitoring rarely extends to the wider countryside, and there is no obligation for private landowners to detect trends in habitat condition. Using the diffusion of innovations model as an analytical framework we conducted a series of semi-structured interviews to consider the uptake of habitat impact assessment methods throughout a community involved in private land use pursuits in Scotland.