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Biblioteca Talking Sustainability: Identification and Division in an Iowa Community

Talking Sustainability: Identification and Division in an Iowa Community

Talking Sustainability: Identification and Division in an Iowa Community

Resource information

Date of publication
Dezembro 2011
Resource Language
ISBN / Resource ID
AGRIS:US201500003972
Pages
436-461

This study investigates how sustainability and its inherent values figure into farmers' discourse, i.e., how farmers and members of farming communities talk about sustainability. We conducted qualitative interviews of various individuals in a single Iowa community to determine whether the visions guiding their land management choices resembled at all the ideals of a sustainable agriculture. Using Kenneth Burke's concepts of identification and division, we rhetorically analyzed the interview transcripts. We found animosity towards much green terminology but widespread commitment to environmental preservation, especially when aligned with economic interests. We highlight rhetorical strategies for promoting sustainable practices.

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Authors and Publishers

Author(s), editor(s), contributor(s)

Herndl, Carl G.
Goodwin, Jean
Honeycutt, Lee
Wilson, Greg
Graham, S. Scott
Niedergeses, David

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