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Last week the World Cocoa Foundation, a membership organization of more than 100 cocoa companies, held its annual partnership meeting in Berlin, Germany. The aim of the meeting is for governments, cocoa companies and farmers to identify and tackle the sector’s largest sustainability challenges. A 90-minute session was devoted to the topic of land tenure. The prominence of the session, as well as the seniority of the presenters – the Head of Sustainable Sourcing for Hershey’s and the Deputy Director General of Cote d’Ivoire’s Land Agency among them – is a powerful signaling effect.