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Most cases of multifunctional peri-urban agriculture offer diverse economic and ecological benefits, while a few involve cultural dimensions. In China, a “cultural turn” in the construction plan of beautiful villages has occurred. Through the analysis of policy and focus-group interviews, this research analyzes a case study of rural planning in the Pu’an village, a peri-urban village near Changzhou city in the Yangtze River Delta, China. Particular attention is given to investigating the process of identifying the local cultural symbol of a multifunctional plant, the bulrush. Combining natural landscape and cultural resources, rural planning explores the multifunctional agricultural services based on the bulrush-central creative industry in Pu’an village. The research introduces the framework of “bulrush + creative industry,” which includes one core industry and two extended industries. The core industry is a creative processing industry, and the two extended ones are the creative planting industry and the creative tourist industry. Highlighting the participation of local villagers and outsiders or urban tourist, as well as the creative class and entrepreneurs, the research emphasizes the revival of local rural culture, especially in peri-urban villages. Finally, this paper contributes to exploring a new area of cultural dynamics for the sustainable development of peri-urban agriculture, combined with creative rural experience and ruralism.
