User Guide to the G+ Customer Profile Tool (G+ CP)
The G+ Customer Profile is a tool for identifying and describing target customers (users) of a breeding
product, such as crop varieties and breeds of livestock. The use of this tool highlights gender
differences among customers or users to ensure that they are considered when target customer
segments are defined. This tool helps a breeding program to prioritize its customers (e.g. how many
they are, their geographical distribution and their socio-economic situation, besides their preferences