Those of you who have visited Dubai in recent years may relate to what I am going to say: Dubai is in the middle of the desert, and its land, not that long ago, was really worth nothing. Now it is one of the most vibrant international cities in the world. All this happened in a relatively short time span.
Knowing the "where" is important for so many companies and projects today. A business might want to know what path you take to work to send you targeted ads about coffee shops you pass. Augmented reality platforms might map out interior spaces of your home and offices to create a dancing critter in your living room. Self driving cars need to map their environment, and satellites map out the Earth below.