Identification of Gendered Trait Preferences among Rice Producers Using the G+ Breeding Tools: Implications for Rice Improvement in Ghana
Rice is the main staple for more than half of the world’s population. In Ghana, rice is the fastest growing food commodity, and it is consumed by almost every household. However, yields continue to be low, as the pace of adoption of new varieties is low. The low rate of adoption has been attributed to failure of modern breeding to incorporate preferred traits for end users. This study thus employed an innovative set of breeding tools, the G+ tools, in identifying gendered trait preferences to develop a robust product profile through a mixed-method approach.