Study on Enhancing Capacities of Extension and Advisory Services (EAS) in Using Data and Information Available Through Digital Platforms and Applications in Odisha, India
Digital Extension and Advisory Services (EAS) have evolved to deliver more need-based advisories at scale ranging from broadcast media to Artificial Intelligence (AI)-backed applications. Over the years, rapid growth in the number of digital EAS providers has seen the use of varied channels to deliver similar advisories that are generic. Very few of these have succeeded in providing content that is relevant to a specific situation or problem farmers are dealing with.