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The use of landholder typologies to assist in the development of natural resource management (NRM) policies and agricultural extension programs has increased considerably in the past decade. In this paper we explore the potential of developing a typology of graziers to more effectively tailor policies and programs with the aim of improving land management outcomes. This is of particular importance since growing public concern about the environmental performance of the beef industry has led to increasing pressures on graziers to change their land management practices to decrease off-property impacts. To gain a better understanding of graziers’ land management practices and the factors that inform their decisions on how they manage their land we first developed a conceptual model of the relationship between grazier and grazing land where both can, ideally, thrive through conscious and timely land management decisions made and implemented by the grazier. A successful grazier land relationship is likely to be consistent with value systems and social and economic factors, although the particulars of any individual approach may vary spatially and temporally. These factors, in particular graziers’ values and motivations to follow a particular management strategy, guided the development of our typology of graziers. Australia's Bowen-Broken basin, which has been identified as a major contributor of sediment and nutrients that enter the Great Barrier Reef lagoon, served as a case study for this research. Three broad types of graziers emerged: (1) traditionalists, (2) diversifiers, and (3) innovators. The authors argue that by understanding graziers’ values and motivations underlying each of the grazier types, government agencies and NRM organisations can more effectively tailor their policy and extension programs towards specific types of graziers and can work with specific groups to achieve reductions in sediment and nutrient runoff from grazing properties.
