Is personalized better: Digital advisory and productivity differentials in rice farming in Nigeria
Personalized extension advisory deliver information that are more compatible with farmer production conditions and has a better chance of adoption and impacts. We exploit a rich four-round experimental panel data on RiceAdvice, a decision support app that provides personalized information on soil fertility management and other agricultural practices to rice farmers. We evaluate the impact of the app on technological, managerial, frontier yield, and fertilizer productivity differentials, while accounting for differences in production technologies possessed by the different treatment groups.