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Contemporary approaches to studying family forests have identified distinct subgroups of landowners through segmentation analysis. Our study expands on this approach, incorporating the concept of place to provide a novel perspective on how the cognition and emotions that create place attachment and landowner concerns influence certain landowner behaviors. We specifically modeled legacy planning and future landowner ownership behavioral intentions/behaviors. A mail survey was administered to a statewide sample of Maine family forest landowners that measured place attachment and landowner concerns regarding biophysical and social conditions on their woodland. Results based on the 878 respondents (54.9% response rate) indicated place attachment and landowner concern are related to legacy planning, land ownership, and development behavioral intentions, and when considered in conjunction with segmentation analysis, it was found the majority of family forest landowners in the sample experienced strong place attachment and moderate levels of concern. Our study suggests that forest outreach, forest policies and additional family forest research should further consider and incorporate the intangibles of the landowner experience.