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With rapid urban population growth and industrial agglomeration, the urban land supply is becoming gradually tight. Improving land use quality (LUQ) is becoming increasingly critical. This study was carried out in the Luohe built-up zones between 2013 and 2021. The aim is to explore the growth characteristics of LUQ and determine the association between the inner urban location and the growth rate from the perspective of spatial heterogeneity. Therefore, based on a socio-economic-environmental framework, we selected an integration/GDP/population/artificial-surface Rate, and a remote-sensing-based ecological index to construct a LUQ assessment framework that is more stable and applicable for developing urban areas. Additionally, then, multiscale geographical weighted regression is adopted, which can better help us explore the scale of the location factors. The results show that: (1) The LUQ overall growth is gradually slowing. High-quality areas clustered in the urban center and subsystem elements spread outward along the national and provincial highways to drive boundary expansion; (2) In the W/E/SE direction, land use tends more towards physical sprawl than usual development and expansion; (3) Location factors were distinguished as global, semi-global, and local. The global factors constitute the homogenized locational space. Semi-global and local factors constitute a heterogeneous locational space. The latter is critical to guide LUQ growth. LUQ assessment can promote intensive land use. Exploring location factors can further guide the LUQ spatial growth and provide data in support of urban planning.
