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Although the centrality of landscape to tourism is unquestionable and already a broadly established scientific area of research, much remains to be explored and understood regarding their interrelatedness. The objective of this research was to investigate, analyze and assess notions and perceptions of the reciprocal relationship between the landscape and tourism through an electronic survey among European researchers and scientists of relevant and associated academic fields. This was achieved with the aid of an interview questionnaire survey, focusing on the experts’ (a) perceptions/understandings and visions of future optimization of the reciprocal relationship tourism–landscape, (b) their conceptualizations of landscapes of tourism, and 9c) their assessments of the prospects (opportunities) and challenges (threats) coming out of the close tourism–landscape relationship, both for the tourism industry and the local societies involved. Our findings point to an emergence of a definition for “landscapes of tourism”. The experts elaborated on the high significance of the tourism–landscape relationship, through well-balanced and realistic opinions vis-à-vis the positive and negative aspects of the researched relationship but leaning towards its negative aspects. Overall, the findings reveal significant social sensitivities, environmental concerns, support for the principles of sustainability, locality, participatory governance and a call for appropriate governmental planning.
