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In the last years the Brazilian agricultural frontier is expanding towards the cerrado region, more specifically the region called MATOPIBA, comprised of savannah areas of four different states located in the north and northeastern parts of the country. This research paper aims to show a recent pattern of second wave investments in the frontier aimed at inferior quality land. For this we organize the paper in 4 sections: 1) literature review of land price dynamics in the Brazilian agricultural frontier, 2) analysis of the land prices trends in the frontier and consolidated areas, 3) presentation and analysis of the field research data on land transactions over the last five years, 4) concluding remarks and policy proposals for securing land property rights and improving land governance over the MATOPIBA region.