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This paper examines the spatial pattern of food discount stores in Switzerland, where private actors made location decisions without interference from planning regulations until 2016. Using aerial images and a classification scheme with functional and morphological attributes, the study shows that the majority of discount stores were built in peripheral commercial areas or greenfield sites as solitary buildings, indicating a preference for minimal land acquisition costs and car orientation. Some integrated central locations were also chosen. The average density measured by floor area ratio was low. The results suggest that without planning intervention, private actors’ decisions would lead to sprawled settlement patterns with high ecological and societal costs. Further research is needed to explore the potential role of planning in mitigating this effect.